Leanne Naughton
Business Director - Business Development and Marketing @SMG
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WORK HISTORY
Business Director - Business Development and Marketing @SMG
In my role I look to understand where there are valuable partnerships to explore looking forward across SMG, with direct business development and marketing responsibilities. Working across all 3 SMG agencies: Threefold, Capture and Lobster.
EDUCATION
University of Leeds
Bachelor of Laws (LLB)
ABOUT LEANNE NAUGHTON
Currently enjoying maternity leave. I\'ve been a part of SMG\'s story for over 10 years. As such, I\'ve seen the business grow from a single agency to the specialist retail media group it is today. SMG is THE leading retail media group in the UK, touching £1m of media revenue every day. SMG work with brilliant partners including retailers such as Morrisons, Boots, The Co-op and TVG as well as CPG business like CCEP, AB InBev, J&J, Arla, McCain and pladis. We believe the best way for brands to grow is to connect with consumers at the point of consideration and buying. Retailers that enable that connection can enjoy sizable retail media revenues as well as happier suppliers and shoppers. My role today, looks to understand where there are valuable partnerships to explore looking forward, with direct business development and marketing responsibilities. There are three businesses at SMG. Namely, Threefold, Capture and Plan-Apps. I\'ve had the pleasure of working across each agency and was responsible for the Plan-Apps business (nee. Lobster) across the last 5 years. Threefold work to facilitate profitable retail media estates for retailers. Capture looks to connect brand and retail media to maximise the effectiveness of every £ invested in marketing. Plan-Apps works with retailers and CPGs to enable robust and consistent media analysis across investment as well as to facilitate efficient media planning and management. Want to know more? Get in touch.
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