Andy Campbell

WORK HISTORY

EDUCATION

ABOUT ANDY CAMPBELL

As a Client Associate at SMG, I specialise in executing and implementing media campaigns for spirits and RTD brands in partnership with Morrisons. My focus is on delivering commercially effective, insight-driven activation across the path to purchase - from strategy through to execution. With a strong foundation in hospitality through restaurant and hotel management, I bring a practical, service-oriented mindset to client and campaign management, ensuring every touchpoint reflects the brand\'s objectives while resonating with the shopper. I also support on some media channels, helping to drive consistency and maximise impact across the customer journey. I’m passionate about bringing brands to life in retail, building strong client relationships, and driving measurable results in a fast-paced, detail-critical environment.