Leander Knies

Brand Specialist @Amazon

Munich, DE

Brand Specialists serve as a key liaison between retail operations and brand partners, focusing on maximizing brand presence and performance across the store network. Their core responsibilities include:Strategic Brand Management- Developing and executing brand optimization strategies- Analyzing market trends and consumer behavior to inform product positioning- Collaborating with vendors to ensure brand alignment with company objectivesOperational Excellence- Monitoring brand performance metrics and KPIs- Implementing promotional campaigns and seasonal initiatives- Coordinating with store operations to optimize product placement and visibilityRelationship Management- Maintaining strong partnerships with brand representatives- Facilitating communication between vendors and store management- Leading negotiations for promotional activities and special displays

Fachhochschule Münster

Bachelor of Arts - BA

Dublin Business School

Bachelor of Arts (Honours) in Marketing