Leah Webb

Porsche Brand Manager @Sonic Automotive

As the Porsche Brand Manager for Sonic Automotive Porsche Dealerships, I lead the execution of all brand initiatives, ensuring alignment with Porsche’s luxury standards while driving growth and customer engagement across our network of dealerships.In this role, I am responsible for:Brand Strategy Execution: Leading the development and execution of annual marketing plans, including campaigns, events, and dealership activities that elevate the Porsche brand presence and drive customer engagement.Liaison & Collaboration: Acting as the primary liaison between Porsche and Sonic Automotive’s Porsche dealerships, ensuring seamless communication and alignment of brand objectives and dealership operations.Brand Reputation Management: Overseeing brand reputation, tracking key performance metrics, and optimizing traffic management across digital and physical touchpoints to ensure a premium customer experience.Market Analysis & Strategy: Conducting competitive market analysis to identify trends, opportunities, and areas for improvement, and utilizing insights to refine brand strategies and stay ahead of the competition.Social Media & Digital Marketing: Leading the creation of organic social media content and website promotions to enhance the brand’s online presence, engage local communities, and increase visibility.Partnership Development: Supporting the creation of local partnerships that drive brand awareness, enhance customer experiences, and support community engagement.Performance Tracking & Optimization: Reviewing monthly brand scorecards to assess performance, track operational metrics, and ensure alignment with strategic goals. Providing data-driven recommendations to optimize results and support long-term brand success.My role is at the intersection of brand strategy, operational excellence, and community engagement, where I leverage my expertise to elevate the Porsche brand while driving growth within Sonic Automotive’s Porsche dealership network.