Leah McHugh
Senior Performance Marketing Executive @Verkeer
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WORK HISTORY
Senior Performance Marketing Executive @Verkeer
London, GB
Develop and deliver strategic paid media recommendations for Verkeer\'s diverse client portfolio- Lead the team in staying ahead of the curve on all things Paid Media; identifying training needs and sharing cutting-edge insights- Demonstrate a deep understanding of paid media principles and best practices across platforms including Instagram, LinkedIn, Facebook, Google Ads, Microsoft Ads, Display, and Programmatic platforms- Take full ownership of conveying technical information to clients, ensuring they understand and can implement your recommendations- Analyze data to identify trends that improve ad targeting and performance- Utilize tools such as Google Analytics, Google Data Studio, and other paid media tools to provide a comprehensive view of a client\'s digital performance- Maintaining expert knowledge of key marketing and ad management platforms, such as Campaign Manager and Meta Business Manager- Manage and optimize paid media channels, including but not limited to Google Ads, Instagram, Facebook, and LinkedIn.
EDUCATION
Blackrock Further Education Institute
Diploma in Web Design and Digital Media Course
Stillorgan College of Further Education
Diploma
SureSkills
Diploma QQI Award Level 5
ABOUT LEAH MCHUGH
With nearly 6 years of experience in paid media, both in agencies and in-house, I’ve…
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