Lisa Broadway Chow
Marketing Manager @AireSpring
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WORK HISTORY
Marketing Manager @AireSpring
Spearheaded comprehensive marketing communications strategy for award-winning cloud services provider including:Developed and executed integrated marketing communications campaigns including email campaigns, websites and landing pages, white papers, digital and print advertising, sales promotions and SPIFFs, video and blog content, technical sales sheets, social media, public relations, community outreach, certification programs, surveys, RFP/RFI preparation, and field marketing including 100+ trade shows, virtual training events, regional events and joint marketing events annually. Ensured the integrity of customer and channel partner lead databases.Implemented and reported marketing KPIs including email, webinar, website, social media, tradeshow, and regional event performance, ensuring upward trends and full compliance with corporate brand and image. Drove lead generation, affiliate and channel communications, and collaborated with Sales and Account Management to consistently achieve record sales and retention targets. Ensured integrity of customer and channel partner lead databases. Launched comprehensive rebranding project including creation of digital and print content to support new positioning and products. Managed internal team and multiple independent contractors to produce digital and print content to drive engagement, loyalty and sales. Prepared and managed departmental budgets and MDF funds given to/ received from partners. Created and implemented reputation management programs, improving online perception. Managed lead generation, affiliate, and channel communications to achieve sales targets.Managed award submission process for over 50 key industry and business awards.
EDUCATION
UCLA
Bachelor of Arts - BA, Economics and Business
Pepperdine Graziadio Business School
MBA, Business Administration and Management, General
University of California Los Angeles, Extension
Professional Designation in Marketing, Marketing
SKILLS
ABOUT LISA BROADWAY CHOW
Experienced marketing leader with a proven track record of consistently outstanding…
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