Lawrence Chee
Director of Planning and Analysis @M Resort Spa Casino
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WORK HISTORY
Director of Planning and Analysis @M Resort Spa Casino
Henderson, NV, US
Develop CRM campaigns to drive incremental, profitable gaming behavior on a 1:1 relationship.Utilize data mining, predictive modeling, and other statistical methodologies such as clustering, regression, and association relationships to determine which variables drives gaming on a 1:1 customer behavior modeling basis.Compile New Member/Capture and Inactive programs to convert potential patrons to \"Loyal Core\" patrons.Implement Test/Control sampling with Direct Mail offers to maximize revenue potential to drive profitable subsequent visitation.Provide analysis of on-going Direct Mail campaigns, Special Events, Promotions, and other ad-hoc analysis. Present findings of database, direct mail, and marketing analysis to senior executive team.Manage team of Financial & Data Analysts to promote creative, data-driven, forward thinking.
EDUCATION
Isenberg School of Management, UMass Amherst
Masters in Sports Management, Masters in Sports Management
University of Massachusetts Amherst
Masters, Sports Management
Trinity University
Business, Business
SKILLS
ABOUT LAWRENCE CHEE
15+ years experience in Quantitative Managerial Decision Making, Financial/Data Analysis,…
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