Layla Chauhan
Social Media and Marketing Assistant @Ashley Wilde Group
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WORK HISTORY
Social Media and Marketing Assistant @Ashley Wilde Group
Hatfield, GB
Created tailored social media strategies for multiple Instagram accounts and additional platforms- Researched competitors and analysed account performance to identify opportunities to grow- Coordinated campaign briefs, managed posting schedules and maintained regular communication with influencers to align on creative ideas- Managed three Instagram accounts, each different audiences and content strategies- Developed new content formats including, how-to-guides, interviews with interior designers and fabric design spotlights to improve account engagement- Created monthly reports for the social media accounts for the key stakeholders to see how the social media accounts were performing- Developed seasonal campaigns highlighting key interior and colour trends and relevant products- Installed and visually merchandised William Morris At Home and Laura Ashley stock in John Lewis Cheadle ‘shop in shops’- Developed a Christmas competition series using a hand drawn illustration to promote our brands during the Christmas period- Developed a 75th Anniversary social media campaign featuring founder interviews, company celebration videos and new fabric collections launches.
EDUCATION
The University of Edinburgh
Bachelor of Arts - BA, Textile Design
RMS for Girls
A Level: Textiles, History and Music
ABOUT LAYLA CHAUHAN
As a creative marketer and award-winning textile designer, I bring a blend of bold…
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