Laurie Wilson

Communications Director @Charlotte Country Club

Charlotte, NC, US

Developed and executed the club\'s integrated communications plan, including agile marketingstrategies, message mapping, updating and creating web content, managingsocial media accounts, publishing club magazines and newsletters, and writing all marketingcollateral. • Connected membership with club events, programming, and amenities, which in turn generatedrevenue for the club.• Positioned the club as a leader in the hospitality industry via award submissions, press releases,article contributions, speaking engagements, etc.• Managed a small communications team to successfully deliver projects accurately and successfully with strict deadlines and budgets.• Continuously enhanced communication programming by adding new communications methods, benchmarking best practices, auditing current programs, and staying abreast of industry trends.• Directed a comprehensive branding campaign to ensure current brand standards and logo guidelines were updated and cohesive across all departments.• Developed comprehensive marketing plans to communicate multi-million dollar construction and renovation projects, which led to high member buy-in and support.• Increased average campaign open rates to over 65% by formulating and applying innovative email marketing strategies.

Elon University

BA, Corporate Communications and International Studies