Laurice Abbey

Head of Commercial Operations and Enablement @Endava

London, GB

As a senior leader in Commercial Operations & Enablement, I shape and drive the strategic direction of Endava’s global commercial operations, building the structure, governance, and capability needed to enable consistent revenue growth and high-performance execution.I lead globally distributed teams and partner cross-functionally to transform commercial operations into a scalable, insight-led function. My focus spans operational strategy, sales enablement, data governance, and performance forecasting, ensuring the commercial organisation is equipped to act with clarity, consistency, and commercial impact.With a strong track record in vendor relationship management and technology implementation, I lead the selection, deployment, and optimisation of commercial systems including CRM, CPQ, and sales enablement platforms. I ensure these tools are embedded in day-to-day operations to improve forecasting accuracy, pipeline velocity, and sales productivity.I’m known for building high-performing teams, delivering measurable outcomes, and creating strategic alignment between commercial ambition and operational execution. My leadership approach is grounded in collaboration, accountability, and a clear focus on results.

Springs Girls' High School - South Africa

Matric with endorsement (equivalent to A-Levels)

University of South Africa/Universiteit van Suid-Afrika

Business, Management, Marketing, and Related Support Services

Arden University

BA (Hons) Business (CMI)