Lauren Shur
Social Media and Content Manager @TrueLook Construction Cameras
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WORK HISTORY
Social Media and Content Manager @TrueLook Construction Cameras
Winston-Salem, NC, US
Manage content creation and publishing across five social media channels, increasing total followers by 15% in 2024-Brainstorm, write, edit, and schedule multi-format social content aligned with brand voice and goals-Lead SEO strategy and organic search initiatives to drive qualified leads and improve keyword rankings-Capture and edit original photo and video content for social media and marketing campaigns-Launched and grew a LinkedIn Newsletter to 760+ subscribers in one year-Pitch and coordinate podcast opportunities for the CEO, successfully landing 7 guest appearances-Oversee the full content lifecycle for blogs, guides, checklists, and case studies (from strategy and outlines to WordPress publishing) and ensure all content adheres to SEO best practices for maximum discoverability with 50+ pieces published so far-Speak with customers to develop compelling case studies and project features that support sales and marketing
EDUCATION
DIS - Study Abroad
Communication and Media Studies
Elon University
Bachelor of Arts - BA, Strategic Communications
ABOUT LAUREN SHUR
Social Media Strategist | Content Marketing Professional | Influencer Marketing…
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