Lauren Mendoza

Marketing Manager @Possip

Nashville, TN, US

Lead go-to-market strategy and execution for new product offerings, including explainer videos, email campaigns, and landing pages- Drive cross-functional collaboration between Product, Sales, and Customer Success to ensure message alignment and successful product adoption- Spearhead communication strategies tailored to different audiences (district leaders, school staff, families, and community partners)- Manage and execute full-scale email marketing initiatives, from segmentation to performance tracking, increasing engagement and conversion- Write and edit copy for web, video scripts, newsletters, sales enablement, and campaign assets with a strong focus on clarity and customer value- Plan and manage timelines for multi-channel product launches and strategic partnerships, including vendor approvals and regional demos- Support sales efforts by creating customized marketing collateral for specific districts, regions, and industries (K-12, higher ed, non-profits)- Develop thought leadership content on behalf of executives for platforms like LinkedIn and blog posts to elevate brand credibility and reach- Collaborate on and lead the execution of webinars and live demos, optimizing registration and follow-up communication to convert leads- Analyze engagement metrics to inform content strategy and continuously improve outreach effectiveness.

Auburn University at Montgomery

Bachelor's degree

Wetumpka High School

Advanced Diploma