Lauren Leifeste
Campaign Manager, Global Social @lululemon
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WORK HISTORY
Campaign Manager, Global Social @lululemon
Los Angeles, CA, US
Develops and executes global social strategy, driving engagement and growth across TikTok,Instagram, and Strava- Leads global partners and cross-functional teams to ensure cohesive, high-performingcampaigns; streamlines workflows for efficient content delivery- Designs and produces original social content with creative teams, achieving 2–3x abovebenchmarks; most recently, lululemon x John Summit activation reached 10M views and579K engagements across earned and owned channels- Supports high-profile events and partnerships (John Summit at the Vessel, Erewhon,BottleRock Napa Valley, NHL/NFL activations), coordinating creative, logistics, andinfluencer engagement- Manages campaign reporting, analytics, and actionable insights to optimize strategy andsocial performance
EDUCATION
International Baccalaureate
International Baccalaureate
University of Denver
Bachelor's degree, Business Administration & French Culture
ABOUT LAUREN LEIFESTE
Marketing and social media strategist with a knack for turning data-driven campaigns into scroll-stopping moments. Marathon runner, pun enthusiast, and eternal optimist, I bring energy, creativity, and a little sparkle to every project. I thrive on transforming big ideas into engaging content that captivates audiences and delivers measurable impact.Brand history: lululemon, Tinder, Amazon, Red Bull, Venmo, Netflix, and moreOther passions: training for Boston Marathon 2026 & writing my 2nd children\'s book. stay tuned! Account & Team Management | Social x Influencer Strategy | Creative Concepting x Copywriting | Content Creation | Social Media Management TikTok & Instagram:@laurenleifesteVoyage LA Feature: https://lnkd.in/gUgUesZKMy first book: California Clifton on Amazon
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