Lauren Hapgood
Associate Marketing Manager @Body Art Alliance
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WORK HISTORY
Associate Marketing Manager @Body Art Alliance
Charlotte, NC, US
Led 150+ cross-functional campaigns from strategy to execution across three brands, aligning product- design, editorial, and ecomm teams- Refined brand storytelling and quarterly messaging across global product lines using GTM frameworks, pitch decks, and toolkits for launches and influencer campaigns- Developed differentiated positioning and narratives through competitive and audience analysis, collaborating on decks to guide tone, voice, and visuals- Streamlined campaign planning and reporting using Shopify, PowerBI, GA, and GSC to boost alignment and execution speed- Utilized AI tools (ChatGPT, Gemini, Copilot) for messaging, ideation, and competitor research
EDUCATION
Clark College
Associate of Arts - AA
University of Washington
Bachelor's degree, English
ABOUT LAUREN HAPGOOD
I’m a strategy-driven marketer and storyteller, and I love every minute of it. As…
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