Lauren Godfrey

Marketing Program Manager @Central California Alliance for Health

Scotts Valley, CA, US

Managing and implementing the Alliance’s marketing and communications activities related to our first-ever Dual Special Needs Plan (DSNP), including: o developing effective marketing materials to support Alliance leadership and staff in the development, implementation, and on-going maintenance of the Medicare Advantage DSNP, o collaborating with the Communications Team to develop branding, marketing, and messaging standards and materials to generate leads and promote the DSNP line of business, o ensuring all marketing materials meet regulatory and compliance requirements, o developing performance metric dashboards to analyze the performance of marketing plans and campaigns, and o establishing and maintaining collaborative relationships with marketing staff in other County Organized Health Systems.• Acting as a subject matter expert and lead to Marketing Program staff, and assisting with the mentoring, training, and coaching of Marketing Program staff and leading/providing guidance to staff in multiple office locations (5 Central CA counties)• Monitoring Medicare, Medicaid and health care industry trends and state and CMS requirements• Developing and maintaining systems to track all marketing activities and related expenses• Preparing reports, presentations, meeting materials, marketing regulatory reviews, and other documents required by the Alliance or regulatory experts • Assisting with continuous quality improvement activities