Lauren Detweiler
Content Writer & Project Lead @HG Insights
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WORK HISTORY
Content Writer & Project Lead @HG Insights
Led research, data analysis, copywriting, and copyediting for 40+ major reports on topics like GenAI, cloud security, data infrastructure, and multi-cloud; as well as annual deep-dives on cloud leaders like AWS, Google Cloud Platform, and Microsoft Azure• Increased the number of Marketing Engaged Leads (MELs) to between 500 and 1,500 per report, with up to $350K in pipeline generated per report• Developed IT adoption and spend insights from proprietary data, which are used and cited by tech executives at companies like Google and Microsoft
EDUCATION
Indiana University - Kelley School of Business
Bachelor of Science in Business, Marketing
ABOUT LAUREN DETWEILER
I help startups translate their vision into voice and their ideas into content that converts. My unique approach to writing helps me to convey important ideas in language your audience can relate to. Whether I\'m ghostwriting an op-ed for a C-level executive, developing a long-form white paper for a SaaS startup, or penning a blog on the future of work, I use my \"uncanny ability to read minds and showcase the distinctive perspective of a business\"(client quote) to give you the content you need to convert. After graduating with an honors degree in marketing and professional sales from the Kelley School of Business at Indiana University, I sold everything I owned and moved miles away to volunteer with an NGO in Arusha, Tanzania. My love of marketing, writing, and public relations was put to good use during five months with the Widows Encouragement & HIV/AIDS Foundation, an organization I am now proud to be a permanent board member for. For the past 7 years, I\'ve worked remotely across five continents with freelance work spanning areas such as copywriting, content strategy, research, and digital marketing. With projects across the US, Europe, and Africa and clients ranging from solopreneurs to enterprises like Microsoft, I have been lucky to gain global experience and perspectives that help me to think outside the box and develop innovative solutions for my clients. To work with me or view writing samples, please reach out.
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