Katie Allison
Senior Manger, Research and Insights @HG Insights
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WORK HISTORY
Senior Manger, Research and Insights @HG Insights
Ensured stability and maintained customer deliverable SLAs when HG Insights acquired TrustRadius- Author of the 2025 B2B Buyer Research Report - Bridging the Trust Gap: B2B Tech Buying in the Age of AI- Designed and launched the Trusted Seller Verification program, in collaboration with the marketing team- Led the development and execution of site-wide content strategies for multipleB2B audiences, including experimentation with Generative AI tools for contentcreation- Improved and developed new standard operating procedures, resulting in a 50%time savings for customer deliverables- Led a team of researchers responsible for research projects focused on B2Bsoftware technology and software buyer behavior- Collaborated across CS, product and marketing teams to develop customer training assets and field enablement materials
EDUCATION
The George Washington University
Master of Arts - MA, Forensic Psychology
Elliott School of International Affairs
Bachelor’s Degree, International Relations and Affairs
The George Washington University
Bachelor’s Degree, Psychology
SKILLS
ABOUT KATIE ALLISON
Turning customer data into compelling stories @ HG Insights | Avid reader, baker, and lifelong learner
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