Lauren Smith

WORK HISTORY

EDUCATION

ABOUT LAUREN SMITH

I am a marketing leader with 6+ years of experience driving brand strategy, demand generation, and integrated campaigns across B2B and B2C environments. I lead high-impact marketing initiatives that connect brand, partnerships, and customer experience—owning strategy and execution across full-funnel campaigns, experiential activations, and go-to-market programs. I’ve managed $12M+ budgets and delivered measurable growth, in incremental revenue, engagement, and event reach and partner performance.My work spans brand positioning, integrated marketing, partnerships, and experiential strategy, with experience leading campaigns and programs for enterprise brands including Dell, VMware, and Intel. In addition to my marketing leadership, I oversee instructor development and training programs in the fitness space—building high-performing teams, driving engagement, and creating community-led experiences with 98% class capacity and record retention. I’m passionate about building brands that resonate, scaling programs that drive growth, and leading teams that deliver both creative and business impact.