Laurence Kellett
Crm & Email Marketing Manager @Higher Ed Partners
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WORK HISTORY
Crm & Email Marketing Manager @Higher Ed Partners
Own the CRM & lifecycle strategy for 12+ partners, spanning multiple countries & languages - responsible for delighting >400k prospects, with 50+ concurrent engagement programs and 1400+ total emails.→ Led the transition to Salesforce CRM & launched 8 new partners (inc. multi-lingual), and populated a comprehensive suite of fully-linked & annotated technical CRM documentation (Used company-wide)→ Drove and led multiple initiatives for growth, including dynamic content, surveys, lead nurture projects, RFI improvements, Webinars, SMS, WhatsApp, CRO, Testimonials, Cross-linking and more.→ Ideated and launched multiple projects inc. testimonial and surveys that resulted in 300+ highly valuable customer survey completions (used internally to directly improve our offering) and over 100 marketing-opted-in customer testimonials to be used across our marketing materials.→ Managing, training and developing a CRM Executive based out of Latam.→ An AI-forward marketer - proficient in utilising AI tools to boost productivity and output.→ Continuously refined, tested and streamlined CRM systems, documentation and reporting streams, reducing complexity & bloat, cutting costs, minimising errors, and saving time through the business. → Achieved YoY email uplift: 85% open rate increase,+140% CTR, resulting in +80% engaged visitors→ Produced a comprehensive suite of fully-linked & annotated technical CRM documentation, now used company-wide from call-centre to directors to map and understand the user journey.
EDUCATION
Runshaw College
Triple Distinction, Business studies
Brownedge St. Mary's
GCSE's
SKILLS
ABOUT LAURENCE KELLETT
View online at cv.laurencekellett.co.uk Over a decade in B2B and B2C marketing…
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