Laurence Ewen
Demand Generation Manager @Cvent
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WORK HISTORY
Demand Generation Manager @Cvent
London, GB
Cvent, Inc. is a leading cloud-based enterprise event management platform with 4,800 employees and customers globally. Cvent offers software solutions to event organisers for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.As Demand Generation Manager, I am responsible for demand generation and brand awareness activities in our European division, global campaign planning and execution, event management, agency and association partnerships, in addition to other growth initiatives across other marketing channels.
EDUCATION
University of Reading
Bachelor’s Degree, Consumer Behaviour and Marketing
SKILLS
ABOUT LAURENCE EWEN
I\'m a B2B marketer with 11+ years of experience driving demand generation strategies and initiatives. At Cvent, I balance global integrated campaign work — collaborating cross-functionally to develop data-led, multi-channel strategies — with Europe-focused field marketing initiatives, leading regional events, partnerships, and digital distribution to accelerate pipeline growth and account expansion.
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