Laurence Nadeau
Global Partner Communications Manager @Alcatel-Lucent Enterprise
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WORK HISTORY
Global Partner Communications Manager @Alcatel-Lucent Enterprise
Within the Global Channel Sales team, plan and coordinate Partner communications that inform our Distributors, Direct Partners, Indirect Resellers, Service Providers about Partner programs, contractual updates or events, leveraging the most effective communication channels and tools (email, website, webinar, news platform, advocacy/community forums, etc…).Manage and coordinate the yearly onsite Distributor Council event, including pre-event and post-event activities communications (invitations, venue choice, hotel, dinner, goodies, kakemonos, survey, outcomes and actions points, etc.). Plan and manage regular communication with the audience through quarterly Webinars or any other means.
EDUCATION
Audiberti High School Antibes
Baccalaureate
VISIPLUS academy
Writing for the Web, Marketing
University Institute of Technology Paris Area
D.U.T. (University Technician Diploma), Enterprises and Administrations Management
Orsys
Design and Develop Modern and Dynamic Websites in HTML5 and CSS3, Marketing
Orsys
Inbound Marketing
VISIPLUS academy
Community Management and Brand Content, Marketing / gestion du marketing, général
VISIPLUS academy
Email Marketing, Marketing/Marketing Management, General
VISIPLUS academy
Design and Manage an Online Marketing Plan, Marketing/Marketing Management, General
VISIPLUS academy
Social Media, Marketing
White Lynx
Google Adwords Sponsored Links, Marketing/Marketing Management, General
VISIPLUS academy
Mobile Marketing, Marketing/Marketing Management, General
VISIPLUS academy
Community Management, Marketing
SKILLS
ABOUT LAURENCE NADEAU
Highly experienced Marketing & Communications professional (26 years experience) Demand Generation campaigns design and execution (Eloqua & SFDC)Revenue pipeline and common marketing & sales SLAs developmentGovernance model design and implementationVerticals/Industries and Services Marketing experienceMarketing content development & Multicultural team managementMarketing Communications strategy and plan development and executionSkillfully project manage multiple marketing communications programs which successfully promote and advocate the organization’s value and brand.Skill Domains- Demand Generation / Lead Generation / Digital Marketing / Social Media- Email Marketing / Mobile Marketing / Data Management / Teleprospecting - Marketing content development (messaging, proof points, customer benefits)- Writing skills (emails, landing pages, articles, newsletters, brochures, etc.)- Multilingual skills (French/English/German/Spanish + French-German bilingual)- International project and program management - Multicultural team management and team work - Events planning and execution (internal and external)- Conference speaker placement- External suppliers’ management- Used to work in complex and virtual organizations- Flexibility, positive attitude
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