Laurence Bradley
Senior Crm & Brand Manager @Identi
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WORK HISTORY
Senior Crm & Brand Manager @Identi
York, GB
Business owner of all things CRM, including strategy, automation, omni-channel planning and development. I also lead our Brand and Digital Marketing strategies.Key Achievements: Introduced key planning, working and briefing processes to enable the team to work more effectively. Leading our brand refresh with a focus on growth. Currently consolidating our communication platforms by migrating to one single CRM platform. Introduced Google Ads to three of our brands with great success on a limited budget.
EDUCATION
London Metropolitan University
Bachelor of Arts (B.A.), Film and Broadcast Production
CIM | The Chartered Institute of Marketing
Level 6 Diploma, Professional Marketing
York College, York UK
BTEC National Diploma, Media Moving Image
Edinburgh Napier University
Bachelor of Arts (B.A.) with honours, Marketing Studies
SKILLS
ABOUT LAURENCE BRADLEY
An experienced CRM, Brand & Growth Marketing professional, with over 14 years\' marketing experience predominantly in CRM. Equipped with excellent communication, organisational and analytical skills, developed through a range of employment, particularly enabling the ability to work well in a fast-paced and challenging environment. Key skills include: CRM Strategy and Roadmap Development, Data Segmentation, Omni-Channel Marketing, Email Development (HTML), Automation, New Platform Implementation, Data Migration, Acquisition, Loyalty, Retention, Line Management and Campaign, Customer and Data Analysis.CRM Platform experience includes: Salesforce, Microsoft Dynamics, Hubspot, Apteco, DotDigital, Cheatahmail, Pure360, SendGrid, Stripo and Freshworks.
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