Lauren Kimball
VP, Event Marketing @Axos Bank
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WORK HISTORY
VP, Event Marketing @Axos Bank
Centennial, CO, US
Partner with business executives, strategic marketing partners, and other stakeholders across multiple functions while ensuring day-to-day event execution in support of the Commercial Bank, Axos Advisor Services, and Axos Clearing businesses.• Design and execute specific event strategies, engagement strategies and experiential campaigns to grow brand awareness and fulfill the sales and marketing opportunity pipelines for B2B divisions of the bank. • Build and manage an enterprise event organization, including establishing operational effectiveness, processes, and the centralization of B2B event engagement strategies while managing 6 direct reports.• Work with marketing automation teams to define event marketing email journeys, utilizing functions of the organization\'s MarTech stack for fully integrated event campaign management.• Lead budget oversight and fiscal management for all B2B event portfolios.• Ideate and lead strategic and operational initiatives within the event enterprise function, including event management system, virtual event platforms, RFP and venue sourcing tools, and event NPS and survey design. • Drive strategic planning and project management, including the development and execution of B2B event strategies,(3rd party and proprietary events) that support the Axos business goals.• Partner with relevant stakeholders, including executive and senior leadership, to ensure all event marketing and branding efforts align with the overall business strategy. • Partner with enterprise marketing function on the development of event marketing campaigns and assets, manage projects, and track key performance indicators (KPIs).• Utilize project management and operations mechanisms to support resourcing and capacity needs across various stakeholder teams.
EDUCATION
University of Maryland - Robert H. Smith School of Business
Bachelor of Science (BS)
Rutgers University
Mini MBA
ABOUT LAUREN KIMBALL
STRATEGIC MARKETING LEADER. THOUGHTFUL STORYTELLER. CHAMPION FOR CULTURE. Fortune 500-tenured leader in Brand Marketing and Events Management, with a proven record of driving strategic marketing objectives for industry-leading organizations. Expert in delivering high-impact, large-scale event campaigns from concept through execution—leveraging data, cross-functional collaboration, and industry-leading frameworks to generate measurable results. A forward-thinking strategist with a deep understanding of how marketing drives business performance, consistently integrating multi-channel tactics and audience insights to maximize brand engagement and ROI. Known for exceptional clarity, influence, and executive presence—trusted to communicate with impact and guide strategic decisions at the highest levels. Recognized for delivering standout outcomes in fast-paced, high-stakes environments, consistently surpassing goals and elevating brand and marketing initiatives. Areas of Expertise Include: Brand & Experience Strategy • Integrated Campaign Planning • Strategic Messaging & Storytelling • Executive Communications • Insights-Driven Marketing Strategy • Experiential Marketing & Event Design • Strategic Partnerships • Budget Management • Agency Oversight • Organizational Leadership in Complex Structures • Change Leadership & Organizational Agility • Culture Building & Team Development
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