Lauren Bauml
Senior Vice President Marketing and Communications @Reach University
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WORK HISTORY
Senior Vice President Marketing and Communications @Reach University
After nearly four years on the consultancy side of the house, I’m so proud to share that I’ve formally joined Reach University as SVP of Marketing + Communications!When President Ross first brought me in to help tell Reach’s story, we had a lot of trust to build with the outside world. Higher ed had seen innovation after innovation fade — the big bets of today often becoming the lost opportunity of tomorrowBut in just four years, that trust, credibility, and momentum has reached new heights. Together with the team and our partners, we’ve built a distinct voice and mission, elevating how Apprenticeship Degrees deliver value to employers, working adults, and the communities they call home.We’ve told these stories of impact in mission-critical outlets, including The Job, Inside Higher Ed, Chronicle of Higher Ed, The Hechinger Report, The 74, ABC News, NBC News / The Today Show, CNN, USA Today, and so many more — helping to build awareness of the Apprenticeship Degree in every household and for every learner. What inspires me most, though, are the people, partners, and purpose behind Reach, its NCAD, and the Apprenticeship Degree. This work is tangible, scalable, and transformative, proving that meaningful change within higher ed is possible — and in reach.We’ll soon begin building a marketing and communications team to help tell these stories, so if you’re passionate about shaping the future of higher ed, let’s connect.
EDUCATION
Texas A&M University
Bachelor of Arts (B.A.), Political Science and Government
altMBA
altMBA - Executive Leadership Development
SKILLS
ABOUT LAUREN BAUML
I am a brand, marketing, and communications leader who takes purpose-driven organizations from the starting line to market leadership. My work is grounded in a deep commitment to expanding equitable education and career pathways across this country. I align my leadership, strategy, and partnerships to a clear set of values that serve as my North Star.As a long-standing leader in the higher ed space, I\'ve had the privilege of serving as one of the first team members in first-of-their-kind startups committed to making education more inclusive, accessible and career aligned. Across brand, marketing, strategic communications, public affairs, partner success, and market activation, I build from the ground up — developing teams, positioning, and go-to-market strategies that create long-term impact and success.After founding Lantana Partners, a brand and communications firm dedicated to amplifying educational leaders who challenge the status quo, I stepped away to join one of my mission-driven clients and now lead marketing and communications at Reach University.It is the honor of my career to help advance the nation’s most innovative nonprofit university as we usher in a new era of higher education — transforming every job into a degree through the Apprenticeship Degree.
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