Lauren Back

WORK HISTORY

EDUCATION

SKILLS

ABOUT LAUREN BACK

I\'m a dedicated and highly accomplished Marketing Manager, Producer, and Creative with extensive contributions to brand promotion and organization growth through the planning and implementation of marketing campaigns that increased overall sales. I empower and foster cross-collaboration with creative, sales and marketing teams, including overseeing two employees, two contractors, and three vendors.As Marketing Manager of Margot Elena, I oversee quarterly GTM strategy for premium beauty brands, including quarterly content and promotional calendars, website optimization, product positioning, and product launches. I improve existing and new customer journeys by implementing Google Ads, Meta Ads, and optimal lifecycle automation for DTC/B2B marketing strategy. As a Digital Marketing Manager at Bestop, I developed and oversaw full-funnel direct-to-consumer digital strategy for Google Ads and Meta/Instagram, resulting in an average monthly revenue. I also oversaw the creative direction and production of brand photo and video assets, plus a multi-channel web series. With over 10 years of experience in digital content, online marketing, and content marketing, I have a passion for creating engaging and effective digital experiences that connect with audiences and drive brand loyalty.Before joining Bestop, I worked as a Digital Marketing Specialist at Audience Sherpa, where I fostered audience growth and brand awareness for clients in various industries through targeted digital advertising, user-generated content, and data analysis. I also increased product sales through local events and advised clients on refining creative content based on poll and survey results. I have a strong background in brand marketing, writing, and media production, having worked as a producer, editor, and videographer for various media outlets and platforms. I am digital marketing tech literate and always eager to learn new skills and tools. My goal is to leverage my digital marketing expertise and creativity to help brands achieve their vision and mission.