Lauren Spencer

Head of Marketing @Penguin Optical Ltd

Sheffield, GB

As Head of Marketing at Penguin Optical, I lead and manage the full spectrum of marketing activity across our group brands: The Eye Place, Martyn Kemp Opticians, Derbyshire Opticians & The Ear Place. My role involves developing and implementing marketing strategies that elevate brand presence, drive patient engagement, and support commercial growth across all practices.Working closely with practice managers, directors, and clinical teams, I oversee brand identity, seasonal campaigns, social media, local advertising, and digital communications. From community outreach and promotional initiatives to content creation and website management, I ensure all messaging aligns with our brand values while resonating with local audiences.I am responsible for planning and executing cross-brand campaigns, monitoring performance metrics, and adapting strategies based on data insights. I also manage external partners and creative resources, ensuring a consistent and high-quality standard across all touchpoints.With a hands-on, proactive approach, I combine creativity with strategic oversight to ensure each brand under the Penguin Optical umbrella delivers a memorable and trusted patient experience—both online and in practice.

Digital Marketing Institute

Digital Marketing

Sheffield Hallam University

Associate’s Degree, Media Studies

Tupton Hall Secondary School

GSCE's & A Levels