Lauren Whalen

Manager, Sponsorships and Events @National Grid

Boston, MA, US

Direct a team of sponsorship managers in the oversight, activation, and performance measurement of a $3M+ portfolio encompassing 20+ sports & community sponsorships, including partnerships with NHL, MLB, NBA, NFL, and collegiate athletics. Community sponsorships include fairs, festivals, road races, and local service events. • Lead contract negotiations for all sports sponsorship agreements, ensuring strategically aligned, value-optimized asset packages tailored to support business goals that deliver ROI. • Develop and implement comprehensive sponsorship reporting system, incorporating both ROI and Return on Objectives (ROO) analysis. Regularly present results and insights to the Executive team through post-event recaps, financial updates, and performance metrics aligned with key business KPIs. • Manage relationships with multiple agencies, including sponsorship consulting, experiential marketing, and event management partners. Collaborate cross-functionally with Finance, Legal, and Procurement teams on contract negotiations, scopes of work, and financial forecasting. Oversee annual agency/vendor budget of $1M. • Lead the creation and execution of brand creative assets, including in-arena signage, media assets, social media content, and activation campaigns. Ensure brand consistency and compliance with partner guidelines and contractual obligations. • Established and manage sponsorship request evaluation process, ensuring alignment with business priorities, brand strategy, and financial considerations. • Serve as overall team lead for production of 5-10 annual customer summits (live and virtual) and internal planning/training sessions. Events range from 1-3 day events, 50-800 attendees, 60+ sponsors & exhibitors, and agendas featuring 1-2 main stage keynotes, 5-25 breakout sessions, networking & hospitality events and more.

Boston College

Master's degree

American University

Bachelor’s Degree