Sandra Kopp
Manager of Market Strategy and Intelligence @National Grid
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WORK HISTORY
Manager of Market Strategy and Intelligence @National Grid
Manage specialized team to develop market strategies, capture market and customer intelligence, and formulate insights to drive strategic business decisions and customer experience improvements for one of the largest combined electric and natural gas utilities in the United States.• Socialize market, customer segmentation and analysis insights; make recommendations to support delivery of brand promise, corporate strategies, and energy solutions to improve customer loyalty.• Identify growth opportunities for key customer segments; provide market and segment forecasts, monitoring latest trends and environmental influences on goals and strategies.• Work closely with leadership to inform strategic decision-making.• Oversee ongoing assessment of customer sentiment of product and services to ensure resources are focused to drive customer value and improve customer experience and/or revenue where applicable. • Responsible for trend and scenario analysis, strategic data and information, and other customer data analytics in support of planning, implementation and execution for US business units. • Track and report key enterprise, regulatory and business unit customer satisfaction metrics.
EDUCATION
University of California, Davis - Graduate School of Management
MBA
Christie's Education
RSA
California State University-Long Beach - College of Business
BA
Rotterdam School of Management, Erasmus University
Foreign Exchange Program (MBA)
SKILLS
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