Lauren Jarvis
Senior Director, Revenue Marketing @groundcover
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WORK HISTORY
Senior Director, Revenue Marketing @groundcover
Owns the revenue marketing function and operating system, accountable for pipeline performance, budget strategy, cross-functional GTM alignment, and building scalable growth capabilities through team design, systems, and execution standards.
EDUCATION
University of Alabama
Bachelor of Science
ABOUT LAUREN JARVIS
Currently leveraging over 15 years of B2B marketing and growth expertise to help startups accelerate their go-to-market strategies, build impactful brands, and foster vibrant communities. Recently served as VP-level Growth & Demand Generation leader for a DevOps SaaS company, where I drove demand engine growth, demand velocity, and pipeline expansion through strategic campaign planning, GTM alignment, and performance marketing initiatives. I partner with early-stage and scaling startups to craft tailored campaign strategies, optimize branding and community engagement opportunities, and implement data-driven demand generation programs that deliver measurable results. Passionate about translating complex technical value into compelling business impact, I thrive in fast-paced, innovative environments dedicated to scaling growth.
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