Lauren Moore Michalik

Area Manager @Infinium Spirits, Inc.

Successfully managed distributor relationships in controlled and open markets, achieving consistent year-on-year growth. Breakthru and Allied partners. • Key responsibilities included managing regional P&L, LMF, LPF, expenses, measuring ROI and KPI attainment.• Executed pricing strategies, sales, DA and PSE activities, PLCB programming, bottle signings, distributor programming, forecasting, shipment and inventory management, business reviews, and new product launches.• Led and managed a team of key account specialists.• Successfully localized national programs and secured above-the-line advertising locally through collaboration with corporate marketing and the distributor team.• Developed and maintained strong relationships with key stakeholders such as PLCB, Total Wine, Costco, Cordish Group, FCM Group, Mad Mex, Craft Concepts Group, Aramark, New Hope Celebrates, Wells Fargo, Reading Phillies, Iron Pigs, Hershey Properties, Big Fish, La Vida Hospitality, and Highway One.• Achieved top 5 performing markets for Skrewball Peanut Butter Whiskey from 2019 till brand sold in August 2023.