Lauren Millenbach
Marketing Analyst @Cerconebrowncompany Cbc Pr
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WORK HISTORY
Marketing Analyst @Cerconebrowncompany Cbc Pr
Translate campaign performance data into actionable insights that inform digital marketing and media strategy across integrated campaigns • Lead development of KPI dashboards and reporting frameworks that help internal teams and clients track performance and optimize campaigns • Analyze cross-channel marketing performance including social, influencer, PR, and paid media to identify growth opportunities • Collaborate with PR, digital, and content teams to support brand strategy through audience insights, competitive analysis, and trend monitoring • Build data visualizations and insights presentations that communicate clear recommendations to internal stakeholders and client teams • Support strategic planning by evaluating marketing performance, consumer behavior, and campaign effectiveness across platforms • Contribute to influencer and social campaign strategy by evaluating creator performance, engagement trends, and audience alignment
EDUCATION
Northeastern University
Graduate Certificate in AI Applications, Artificial Intelligence
Westminster University
Marketing and Communicationans
University of Utah
Bachelor of Science - BS, Strategic Communication
ABOUT LAUREN MILLENBACH
I’m a marketing and communications professional with 3+ years of experience blending data, strategy, and storytelling across PR, influencer, and digital marketing channels.At Cercone Brown & Co, I help national and regional brands turn performance data into strategic action—analyzing cross-channel marketing metrics to uncover insights that fuel campaigns across paid, earned, and organic media. From health & wellness to food & beverage, personal care, and life sciences, I support teams in optimizing media strategies, refining messaging, and driving results.But at the core, I’m a communications strategist. I’ve led influencer campaigns, crafted policy proposals, managed social strategy, and built storytelling frameworks that connect with real audiences. Whether I’m designing a dashboard or pitching a big-picture narrative, my goal is the same: deliver data-backed stories that resonate, convert, and grow impact.My passion lies in bridging analytics and audience connection—whether that’s through digital dashboards, influencer insights, or brand positioning.I’m currently earning a Graduate Certificate in AI Applications at Northeastern University to deepen my expertise in ethical, human-centered data use and build toward a long-term future in communications leadership and mission-driven marketing.
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