Lauren Jansson
Marketing Manager @Watertectonics
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WORK HISTORY
Marketing Manager @Watertectonics
Knoxville, TN, US
As a remote, full-time Marketing Manager at WaterTectonics, I’ve had the privilege of contributing to the company’s growth and reputation as an industry leader in water treatment solutions. By blending strategic thinking with hands-on execution, I’ve supported initiatives that drive business success while celebrating our employees and clients. Some of my responsibilities include:• Strengthening the company\'s social media presence across LinkedIn, Facebook, and Twitter with original and curated content.• Managing content development for social media, the website, and client-facing platforms to align with branding and business goals.• Overseeing creative design projects, including graphics, logos, templates, advertisements, banners, and website imagery.• Creating impactful marketing materials, such as case studies, product cut sheets, and educational worksheets, for use by the sales team at trade shows, lunch-and-learns, and in the field.• Coordinating logistics and marketing for industry conferences and trade shows, including pre- and post-event campaigns and performance tracking.• Designing promotional items, branded corporate apparel, and keepsakes to enhance brand visibility and employee engagement.• Launching and managing the company’s branded online corporate store, including apparel selection and updates.• Organizing and executing company-wide events to foster employee pride, engagement, and a collaborative, inclusive culture.• Developing talking points and internal communications to align employees with company objectives and initiatives.• Providing sales team support, including social media training and personal branding workshops.• Serving as a trusted liaison between employees and leadership to address concerns, promote open communication, and enhance workplace dynamics.
EDUCATION
University of Tennessee, Knoxville
BA
SKILLS
ABOUT LAUREN JANSSON
I’m a performance-driven marketing leader with 18 years of experience across agency, real estate, and B2B industries — including more than a decade leading marketing strategy at WaterTectonics. My passion is building brands that connect people to purpose, whether that’s through compelling storytelling, powerful campaigns, or strategies that elevate both companies and the people behind them. Over the years, I’ve spearheaded initiatives ranging from full website overhauls and new subsidiary launches to organic SEO programs and content strategies that boost search visibility and drive qualified leads. One of the most rewarding parts of my work has been helping individuals shine while staying true to the larger brand — whether supporting Windermere agents across 10 states or helping WaterTectonics’ sales team build their own professional presence under a strong corporate identity.Key strengths include:• Corporate Messaging & Branding: Developing cohesive brand strategies that resonate across channels and stakeholders.• Content Development & Management: Creating high-impact content for social media, sales collateral, PR, advertising, websites, and cross-channel campaigns.• Event & Trade Show Management: Designing memorable corporate events and trade show experiences that align with business objectives and leave lasting impressions.• Internal Communications & Employee Engagement: Cultivating vibrant workplace cultures through recognition programs, internal events, and communication strategies.• Project Management: Balancing creative direction, logistics, and budget management to deliver on-time, on-target r••••••••@watertectonics.com |@WaterTectonics |
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