Lauren Huff
Regional Marketing Manager @General Motors
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WORK HISTORY
Regional Marketing Manager @General Motors
US
Managed an $800K+ marketing budget across retail, wholesale, and outside sales teams, optimizing spending to maximize sales results for the entire region.Collaborated cross-functionally with brand teams at local, regional, and national levels to develop synergistic marketing plans that align with overall business objectives.Presented strategic insights and updates on calls with local and national leadership, enhancing communication and collaboration across teams.Designed targeted marketing promotions using key metrics to drive sales and customer retention, consistently achieving the #1 region for retail customer retention metrics in both 13-96 and service visits.
EDUCATION
The University of Kansas
Bachelor of Arts (B.A.), Communication and Media Studies
Northwood University
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT LAUREN HUFF
Process and strategy driven professional in the sales, service, & marketing with a diversified background developed through various marketing and management roles. Strong managerial skills, effective communication, and proficient in learning new programs. Proficient in building and executing business plans that accommodate multiple different businesses. Trusted advisor to my business partners and auxiliary teams, developed through strong relationship building and a team-oriented mindset.
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