Rachel Hazy
Audience Strategy Lead @General Motors
Troy, MI, US
EMAILS
r••••••••@gm.com
MOBILE NUMBERS
+12•••••••66
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WORK HISTORY
Mar 2025 — Present
Audience Strategy Lead @General Motors
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Warren, MI, US
Leading Audience Strategy for GM\'s Media and Marketing efforts with an emphasis on scaling across the enterprise to drive efficiencies and effectiveness. Developing thought leadership and best practices in audience strategy to activate 1:1 Omni-Channel Customer Journey experiences with evolving targeting methodologies, and channel strategies using data-driven insights to achieve positive outcomes.
EDUCATION
1999 — 2003
Western Michigan University
BBA, Advertising and Marketing
ABOUT RACHEL HAZY
Audience Strategy Lead: General Motors Global Media Ops
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