Lauren Hoferkamp

WORK HISTORY

ABOUT LAUREN HOFERKAMP

At Dunn-Edwards, I hold a pivotal role in Color and Trend Marketing, overseeing crucial aspects of the brand\'s image. As the primary communicator in color and trend matters, my responsibilities range from trend forecasting to color marketing and strategic initiatives. I play a central role in enhancing user experience and efficacy in color tools, spearheading the redesign of such tools, and disseminating contemporary color and trend information across all company departments.At the core of my responsibilities is a commitment to innovation, as I contribute significantly to Dunn-Edwards competitiveness. This involves executing annual trend forecasting reports and coordinating color-of-the-year launches. I am also dedicated to maintaining and improving existing color tools while creating new ones. These efforts solidify Dunn-Edwards as a reliable source of color information in various PR and media activities.Through my comprehensive efforts, Dunn-Edwards strengthens its market appeal and maintains a competitive edge in the ever-evolving design landscape.