Lauren Halsell
Social Media Advertising Manager @SLP Operations
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WORK HISTORY
Social Media Advertising Manager @SLP Operations
Led social media strategy across a multi-facility skilled nursing and long-term care portfolio in Texas- Unified branding and voice across all facilities following corporate restructuring- Created on-brand graphics, captions, testimonials, recruitment posts, and community spotlights- Partnered directly with administrators to streamline content flow and improve posting consistency- Increased overall social media engagement by 50%+ through consistent, human-centered storytelling- Led end-to-end content strategy and buildout for two corporate websites, including site architecture, page-level copy, service-line messaging, and cross-platform brand alignment- Branded and optimized facility-submitted content to ensure quality, compliance, and consistency- Supported census growth and recruitment efforts through targeted organic and paid campaigns
ABOUT LAUREN HALSELL
I specialize in business development, long-term care, hospice, home health, wound care, brand strategy, social media advertising, and growth-focused digital marketing, with a strong focus on authenticity, connection, and real results that drive growth. Master at shaping ideas, finding the right words, and building strategies that don’t just look good, but actually perform. With 7+ years in healthcare sales, sales is still very much at the core of what I do. While I create marketing materials, I stay actively engaged in sales strategy, collaboration, and relationship-building on the other. I’ve carried a bag, hit targets, and understand exactly what sales teams need in real conversations. That hands-on experience allows me to build marketing that supports revenue, shortens the sales cycle, and moves the needle from both ends.
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