Lauren Peterson
Content Marketing Specialist @Spok
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WORK HISTORY
Content Marketing Specialist @Spok
Plano, TX, US
Content Strategy- Researching best practices for upcoming campaigns- Determining KPIs to track business performance - Updating Wrike calendar to reflect future content- Collaborating with external agencies for paid efforts - Collecting metrics for campaign performance analysis Customer Conference Support - Writing landing page copy, agenda, and emcee scripts Social Media Management - Finding stock photos and video clips that complement messaging- Conceptualizing and designing graphics/videos via Canva - Uploading and scheduling posts via HubSpotWebinars- Recruiting subject matter experts as presenters- Practicing presentations (\"dry runs\") with speakers- Facilitating webinar (introduction, Q&A, outro)Website Blog- Pitching thought leadership ideas for new posts- Updating existing posts with SEO keywords- Coordinating with authors to proofread content
EDUCATION
Salve Regina University
Bachelor of Arts - BA, Communication and Media Studies
Temple University
Master of Arts - MA, Communication and Media Studies
ABOUT LAUREN PETERSON
Content Marketer @ Spok | Driving campaigns from concept to conversion
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