Laurel Bury

Public Relations Specialist @Sutherland

Toronto, ON, CA

Develops and maintains strong relationships with media outlets, resulting in increased media coverage and brand visibility for clients. • Strategically develops, coordinates, and executes PR campaigns, including press releases, media pitches and event planning. • Monitors media coverage and creates reports to gauge effectiveness of PR strategies. • Writes and edits press materials, including press releases, media advisories, briefing documents, and media kits. • Responds to media inquiries and facilitates interviews, ensuring consistent and timely information flow• Conducts regular research and monitoring of industry trends and media opportunities to inform PR strategies and tactics.

Toronto Metropolitan University

Certificate, Public Relations, Advertising, and Applied Communication