Laura Ybarra
Social Media and Marketing Specialist @Operation Bbq Relief
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WORK HISTORY
Social Media and Marketing Specialist @Operation Bbq Relief
Collaborated with the Marketing & Communications team to create and publish original content for OBR’s digital channels, including Facebook, Instagram, LinkedIn, X, YouTube, and TikTok• Drafted copy for social media, email campaigns, blog posts, website updates, and press release• Contributed creative ideas and assisted in the planning and execution of marketing and fundraising campaigns• Helped brainstorm and produce story-driven content, including testimonials, spotlights, and deployment updates• Assisted in the creation of visual content such as graphics, infographics, and short-form videos• Monitored and engaged with audiences on social media platforms• Tracked and reported on key performance metrics for campaigns and content • Researched trends, tactics, and content strategies to inspire and amplify OBR’s digital storytelling• Supported projects such as the monthly newsletter, annual report, and special events• Collaborated with external vendors and agency partners as needed• Completed administrative tasks such as forms, evaluations, and training modules
EDUCATION
Ball State University
Masters
Louisiana State University
Bachelors
SKILLS
ABOUT LAURA YBARRA
Specialties: Results-oriented marketing and sales professional with a strong background…
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