Laura Donnelly
VP of Marketing @Phillips Distilling Company
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WORK HISTORY
VP of Marketing @Phillips Distilling Company
Led 3-year-plan strategy to capitalize on category blurring opportunities in bev alc industry, resulting in UV Malt and SixSip Hard Refresher innovation launches, forecasted to deliver 8% of branded business volume in 2025.Partnered cross-functionally to improve demand forecasting, delivering 2024 US shipments within 1% of mid-year forecast, enabling higher casefill and lower inventory. Directed the creation of “Bee Better” cause-marketing shopper program for Prairie Organic Spirits brand, delivering a 52pt turnaround in national retail chain volume trend.Expanded roster of agency partners to strategically incorporate influencer marketing and PR capabilities.
EDUCATION
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA)
St. Olaf College
Bachelor of Arts
ABOUT LAURA DONNELLY
I am a brand builder with a history of delivering growth and a visual artist specializing in oil painting. I\'m passionate about coaching and developing teams, and I have experience owning P & Ls, managing teams, creating innovation pipelines and growth plans, and strategically positioning brands for sustained growth.
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