Laura Rafferty

Account Based Marketing Manager (Financial Services) @Fujitsu

I am currently working as Account Based Marketing (ABM) Manager for a major strategic Financial Services account. I am responsible for the design and implementation of an ABM marketing plan with an objective to create a tailored strategy to positively impact our relationships, revenue and reputation within the account, orchestrating deliverables in line with this plan. I am also focussed on growing Fujitsu’s reputation across Scotland and the wider Financial Services community through strategic initiatives in partnership with Scotland’s leading financial bodies. I work with both internal services and external agencies.\\\\n\\\\nI also support wider marketing initiatives and Deal Based Marketing (DBM) opportunities and have a passion for bringing responsible business initiatives into my work, to support both Fujitsu’s vision and my personal vision to help shape a better world.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n