Laura Smith
Head of Client Strategy @ICS-digital
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WORK HISTORY
Head of Client Strategy @ICS-digital
Leeds, GB
Leading strategic direction across our client portfolio, ensuring all digital activity is aligned with clear business goals and commercial outcomes.I work closely with teams across SEO, Digital PR, Content, and Social to shape insight-driven strategies that perform and evolve as markets, channels, and client priorities shift.I work across a diverse range of industries including iGaming, Sports Betting, Travel, Finance, Trading, Health, Hospitality and more, bringing a deep understanding of each sector’s unique challenges, opportunities, and compliance considerations.Alongside ongoing client work, I play a key role in new business pitches and strategic proposals - helping to shape compelling narratives, define opportunity areas, and ensure every recommendation is commercially grounded.Key focus areas- Developing integrated digital strategies that drive growth for global brands- Acting as a senior partner to clients, translating business needs into actionable digital plans- Collaborating across the agency with subject matter experts to ensure consistent strategic thinking across every touchpoint- Driving innovation in how we approach performance, from audience research to creative execution
EDUCATION
Woodhouse College
'A' Level, Psychology (B), English Literature (B), Theatre Studies (B)
University of Liverpool
BSc, 2:1 (Hons) Psychology
ABOUT LAURA SMITH
I’m a strategic lead with a background in Digital PR, client service and creative campaign delivery - now focused on helping brands connect digital tactics to real business goals.As Head of Client Strategy at ICS-digital, I work across teams to ensure we’re building insight-driven, creative strategies that deliver impact. My role is all about clarity, collaboration and making sure our clients feel understood and supported - like we’re a true extension of their team.Before this, I led a brilliant Digital PR department and spent years in creative and digital agencies shaping campaigns from the ground up. Along the way, I’ve been proud to be recognised as CIPR’s Outstanding Young Communicator (Yorks & Lincs) and PR Moment’s Young Professional of the Year (North).Whether it’s launching a new market, increasing visibility in search, or crafting a standout campaign - I’m passionate about work that earns attention and drives results.Always happy to connect.
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