Laura Kennedy

Membership and Communications Manager @Northwest Cider Association

Mount Vernon, WA, US

Communications & Digital Marketing- Lead communications and digital marketing strategy for 400+ member trade association- Develop and execute multi-platform campaigns that amplify member stories, celebrate regional cider culture, and grow awareness of the industry’s collective impact- Create digital content, including newsletters, social posts, and webpages, that connect consumers, media, and industry professionals through engaging storytelling- Design graphics and visual assets to reinforce brand consistency and strengthen audience engagement across channels- Use Hootsuite, GA4, and Looker Studio to analyze audience data, track KPIs, and inform content strategy- Integrate AI tools to streamline workflows and support strategic planning- Produce and manage Meta ad campaigns generating 5.5M impressions, 2.1M reach, and 14.4K link clicks across Facebook and Instagram in the past year.Website & SEO- Spearheaded a website redesign, implementing audience-based content architecture and SEO best practices that doubled organic search traffic and increased organic views by 114% since launch in March 2025- Use GA4 to evaluate KPIs, strengthen search visibility, and drive engagement- Maintain and organize digital assets, event listings, and promotional pages to boost member visibility and streamline internal workfl ows- Support creation and promotion of educational content (Cider 101 videos, Cider Styles Guide, Pairing Guide, Regional Tour pages) to enhance media visibility, engage consumers, and grow traffic to member sites.Event Coordination & Management- Plan and execute regional events including NW Cider Symposium (300+ attendees) and NW Cider Cup Awards-Manager of Cider and Stewards for Northwest Cider Cup: Overhauled back-of-house organization and logistics for 250+ entry cider competition with 15 steward volunteers and 60 judges. Developed new systems and roles to ensure efficient tracking of 1,500+ cider bottles across 19 categories.

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