Laura Heritage
Principal Solution Architect - Api Strategist Financial Services @Tyk
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WORK HISTORY
Principal Solution Architect - Api Strategist Financial Services @Tyk
Minneapolis, MN, US
I help financial institutions unlock the power of modern API platforms to innovate faster, stay compliant, and create new value in the era of Open Finance and AI. As Tyk’s Principal Solution Architect for Financial Services, I combine deep industry expertise with cutting-edge API strategy to enable banks, fintechs, and market leaders to deliver secure, scalable, and future proof digital ecosystems.Before Tyk, I founded OpenFinity, a global community dedicated to educating and empowering financial services professionals on open banking, data exchange standards like FDX, and AI driven opportunities. With a track record of building multiple API platforms since 2011, I bring a pragmatic, results driven approach to transforming regulatory change into competitive advantage.
EDUCATION
Saïd Business School, University of Oxford
Oxford FinTech Programme
University of Wisconsin-La Crosse
BS, Computer Science
ABOUT LAURA HERITAGE
I am a Product and Technology Executive with 15+ years of experience turning customer needs into market-winning platforms. With roots in technical sales and enterprise solution engineering, I bring a rare ability to deeply understand customer pain points, validate market fit, and deliver products that drive measurable business outcomes.My background spans full-lifecycle product development, complex B2B sales, and digital transformation across the financial services industry. I’ve launched new platforms, defined regulatory-compliant product lines, built go-to-market strategies, and scaled ecosystems like OpenFinity—from zero to hundreds of members and enterprise sponsors. WHAT SETS ME APART as a product leader is my ability to: Listen like a sales exec, uncovering what truly matters to users. Think like a solution architect, translating vision into scalable design. Execute like a founder, balancing innovation, risk, and delivery. I AM A… Customer-Focused Product Leader: A strong background in software engineering and technical sales, leveraging digital enterprise innovations to customize B2B customer solutions. Serving as a trusted and knowledgeable partner, creating a vision and strategy to address pressing business problems and effectively meeting customer needs. Award Winning, Innovative Achiever: Recognized for skillfully navigating complex sales cycles, employing consultative, Challenger, and MEDDIC methodologies. Optimizing pipeline generation, closing large-scale deals, and fostering account growth with a dedication to relationship building, continuous learning, and innovation. I HAVE DRIVEN IMPACT THROUGH… Award-Winning Performance: A consistent top performer, earning 2 IBM Outstanding Achievement and Distinguished Awards for technical and business contributions. Technical Expertise & Industry Leadership: Recognized SME and Thought Leader with a keen knowledge of technical solutions demonstrated through 30+ publications and speaking engagements and 3 pending patents. Account & Sales Leadership: Integral to sales functions worldwide, including a record $2.5M deal following the launch of a new subscription model. Technical Sales Strategy & Solutions: Generated over $1B in sales by developing customer-focused technical solutions and effective, results-driven sales strategies. New Account & Business Development: Captured 140% attainment of new logo targets, establishing a strong footprint in a price-sensitive market.
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