Laura Clifford

Marketing & Communications Manager @Aim Centre Advancing Innovation In Manufacturing

Sligo, IE

The AIM Centre is a state-of-the-art innovation hub dedicated to supporting businesses in embracing smart manufacturing, digitalisation, and digital transformation. Our mission is to foster innovation, enhance technological capabilities, and drive economic growth in the region by providing cutting-edge resources, expertise, and collaborative opportunities.My duties include:• Design and execute a communication strategy that effectively promotes AIM Centre initiatives and showcases client success stories.• Produce engaging, high-quality content across multiple platforms, including press releases, newsletters, social media, website, with a focus on both internal initiatives and client impact.• Build and maintain strong relationships with media outlets, handle media enquiries, and coordinate interviews to maximise visibility and press coverage.• Ensure consistency in messaging and visual branding across all communication materials.• Support the planning and delivery of events and training workshops, managing communication and promotional activities to effectively engage our audience.• Position the AIM Centre as a thought leader in the industry by identifying and pursuing award opportunities, resulting in multiple nominations and wins at regional, national, and international levels.• Design and implement tailored dissemination and communication plans to share insights and outcomes from European projects, including:• Coordinate informative events such as seminars and workshops, both online and overseas, that engage stakeholders and foster knowledge exchange.• Manage media outreach efforts to ensure broad awareness and stakeholder participation.• Develop dissemination material for multiple platforms, showcasing project outcomes and innovations.• Devise multi-channel engagement strategies that maximise audience reach and interaction.• Foster relationships between project stakeholders through communication activities.

UCD Professional Academy

Professional Diploma, Digital Media Design

Dublin City University

M.Sc. Digital Marketing, Marketing

Dublin City University

Bachelor of Science (BSc), Multimedia