Laura Handley

Sales Manager @MilDef

Sales Manager specialising in rugged hardware solutions; responsible for driving sales across the AutoID industry and Defence sectors. I manage the full sales cycle from prospecting and lead generation through to closing and account management. I develop and execute strategic sales plans to expand market presence and achieve revenue targets across high-compliance and mission-critical environments.Own the end-to-end sales cycle: lead generation, qualification, solution presentation, negotiation, and closing.Build and maintain strong relationships with key clients, integrators, and procurement teams within military and commercial sectors.Collaborate with product and technical teams to deliver tailored rugged hardware solutions that meet client needs and industry standards.Identify and pursue new business opportunities, including entering emerging markets and securing contracts with government and defence bodies.Organise and lead the company’s presence at trade shows, expos, and industry events—handling all aspects from pre-show logistics and stand design to onsite management and post-event follow-up.Represent the company as a subject matter expert in rugged solutions, delivering product demos, training sessions, and technical consultations at industry events.Stay informed on industry trends, compliance requirements, and competitor offerings to shape sales strategy and market positioning.Manage and nurture a portfolio of strategic channel partners and Value-Added Resellers (VARs) across key regions.Develop joint go-to-market strategies with partners to drive product visibility and sales growth.Conduct regular business reviews, training sessions, and co-branded campaigns to strengthen partner engagement and effectiveness.Act as the primary liaison between internal stakeholders and external partners to ensure smooth onboarding, product education, and strategic alignment.Negotiate partner agreements, set sales targets, and monitor KPIs.