Laura Broderick

Chief Marketing Officer @Abrigo

Austin, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2018 — Present

Chief Marketing Officer @Abrigo

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Austin, TX, US

Currently serves as Chief Marketing Officer of Abrigo, a leading technology provider of compliance, credit risk, and lending solutions that community financial institutions use to manage risk and drive growth. Abrigo serves over 2,500 banks and credit unions across the U.S. The company’s software automates key processes – from anti-money laundering to fraud detection to lending solutions – empowering our customers by addressing their Enterprise Risk Management needs. Visit to learn more. Follow Abrigo on social media using @WeAreAbrigo. Abrigo is backed by Accel-KKR and Carlyle Group, leading global private equity firms.

EDUCATION

1997 — 1999

Harvard Business School

MBA, Business Administration and Management, General

1989 — 1993

Duke University

BA, English, History

SKILLS

Lead GenerationDigital MediaAnalyticsPublic RelationsSocial Media MarketingSEOAdvertisingDigital StrategySports MarketingBrand ManagementMarketing StrategyDigital MarketingStrategyE-CommerceOnline MarketingProduct ManagementMarketingProduct MarketingStrategic PartnershipsSearch Engine Optimization (SEO)EcommerceProduct LaunchBrand DevelopmentMulti-Channel MarketingLeadershipManagementMedia PlanningCompetitive AnalysisOnline AdvertisingMarketing CommunicationsEmail MarketingIntegrated Marketing

ABOUT LAURA BRODERICK

Innovative global Chief Marketing Officer with expertise in brand positioning, traditional media, media buying, product management, marketing planning, social media, e-commerce and digital marketing- Significant B2C and B2B marketing experience in the Technology, SaaS and Sports sectors- Proven leader in driving online traffic, revenue and customer experience metrics- Demonstrated strengths in building and leading a marketing organization, increasing brand awareness, solving business problems and utilizing data and analysis to drive organizational initiatives- Focused on growing revenue, social engagement and brand awareness through the implementation of effective technology-based marketing, CRM, multi-channel, social media and branding strategies.

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