Heather Smith

VP of Marketing @Abrigo

Austin, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2019 — Present

VP of Marketing @Abrigo

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Austin, TX, US

Abrigo is the leading technology provider of compliance, credit risk, and lending solutions that community financial institutions use to manage risk and drive growth. The company’s software automates key processes – from anti-money laundering to fraud detection to lending solutions – empowering our customers by addressing their Enterprise Risk Management needs. Visit to learn more. Follow Abrigo on social media using @WeAreAbrigo.

EDUCATION

N/A

Texas State University

Bachelor's Degree, Communication Studies, Mass Communication

N/A

Vista Equity Partners High Potential Leadership Program 9.0

Management and Operations of Software Companies

SKILLS

Copy EditingMarketingProduct ManagementContent ManagementSalesWeb ContentNew Business DevelopmentCorporate BrandingAnalyticsPublic RelationsE-CommerceWebinar DevelopmentMarketing ManagementEmail MarketingSalesforce.comCopywritingProduct LaunchWebinar ManagementBrand EquityMarket ResearchAccount ManagementCreative WritingPublishingEvent PlanningStrategic PlanningBloggingLead GenerationProgram ManagementDigital MarketingTrade ShowsBrand ManagementContent StrategySocial Media MarketingMarketing StrategyCustomer ServiceOnline AdvertisingHubspotEvent ManagementOnline MarketingContent Development

ABOUT HEATHER SMITH

Marketing executive and advisor with experience developing high-performing teams in the B2B technology space. Track record of driving transformations by optimizing business processes, using data to implement quick improvements, and bringing new strategic initiatives to life – in tandem. I also really love business books. Background includes B2B SaaS technology, nonprofit software, healthcare technology, and publishing. Skillset spans brand positioning, website overhauling, SEO/SEM, automation and operations, sales enablement, demand generation, growth acceleration, and event strategy.

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