Laura Vito
Consumer Insights Director @Artskills, Inc
Signup · Get unlimited contacts
WORK HISTORY
Consumer Insights Director @Artskills, Inc
Bethlehem, PA, US
Leads the consumer insights team, providing research and actionable insights using both primary and secondary sources of qualitative and quantitative data• Collaborates with all teams to drive a world-class customer experience• Provides content and consumer insight for the ArtSkills social media strategy• Develops external communications to help retailers stay on top of trends and industry news• Champions the Voice of the Consumer• Provides insights to all teams including marketing, sales, art, sourcing and compliance, in easy to digest, storytelling format• Communicates trends both internally and to retail partners• Instituted a process to gather, record and disseminate the Voice of the Consumer from a wide variety of sources and leads a cross-functional team to act upon their voices• Cross-functionally collaborates to drive outstanding customer service, to grow the brand and to increase social media presence
EDUCATION
Wilkes University
BA, Psychology, minors in Sociology & Business
Lehigh University
MBA, Marketing
ABOUT LAURA VITO
Experienced strategic leader with intense curiosity and passion for investigating consumer behavior, and providing analytics that significantly improve processes, product quality and the customer experience. Information is the power behind successful strategies. I bring to the table my ability to gather, analyze and communicate information in a way that inspires action and drives success. Communicating the “so-what?’s is my expertise.• Managed up to 30 direct reports • Cross functional team leadership• Project management • Root cause analysis • Go/No Go analysis • KPI development• Talent recruitment • Social media strategy• Marketing collateral creation • Qualitative & Quantitative Market Research
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.