Laura Patterson Vanderbeek

WORK HISTORY

EDUCATION

ABOUT LAURA PATTERSON VANDERBEEK

Growth doesn’t fail because of a lack of ideas. It fails because acquisition lacks structure, capital discipline, and margin awareness.I build scalable growth systems.Over the past several years, I’ve operated within $100M+ annual marketing ecosystems and led multi-million-dollar acquisition portfolios across DTC and retail environments. My focus is not channel management — it’s capital allocation, profitability, and sustainable scale.I specialize in:• Full-funnel acquisition architecture• Margin-conscious capital deployment• Structured creative testing frameworks• Influencer-to-paid integration systems• Performance turnaroundsThis approach has driven:– 150% conversion lift in one quarter– 358% ROAS improvement– 41% CPA reduction– Multi-million-dollar profitability turnaroundsWhat differentiates my work is systems design. I align paid media, creative strategy, and executive decision-making to eliminate waste and scale what works. When acquisition becomes reactive or overly channel-dependent, I rebuild the structure behind it.I’m particularly interested in Director-level growth roles within DTC, subscription, or talent-driven organizations where acquisition strategy and profitability are treated as strategic priorities — not tactical outputs.If your acquisition needs to become more disciplined, more profitable, and structurally sound, we should talk.